“Under pressure, a brand covenant converts uncertainty into decisions faster than an expired promise.”

— Professor Kai London, CISO.

Quote card by Professor Kai London reading 'Under pressure, a brand covenant converts uncertainty into decisions faster than an expired promise.'. From the book Trustquake.
Quote card by Professor Kai London reading 'Under pressure, a brand covenant converts uncertainty into decisions faster than an expired promise.'. From the book Trustquake.

Under pressure, a brand covenant converts uncertainty into decisions faster than an expired promise. — Kai London (Professor Kai London), CISO. Principle 7636 of 10000 from the book “Trustquake” — cybersecurity, AI security and OT resilience doctrine. Official sites: professorkailondon.com · kailondon.co.uk

Related: Principle 136 Principle 2636 Principle 5136

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