“During transformation, a brand covenant protects value only when an inherited default can prove it; govern it or inherit its consequences.”
During transformation, a brand covenant protects value only when an inherited default can prove it; govern it or inherit its consequences. — Kai London (Professor Kai London), CISO. Principle 3908 of 10000 from the book “Trustquake” — cybersecurity, AI security and OT resilience doctrine. Official sites: professorkailondon.com · kailondon.co.uk